Dundas station – a busy downtown stop in need of a major facelift – will be the test case for plans by the Toronto Transit Commission to sell naming rights, and the head of nearby Ryerson University says he is keen to talk.
TTC chair Karen Stintz said the transit authority wants to use renovations at Dundas as a pilot project that can be copied at other stations in the cash-strapped system.
This is an effort to pay for station renovations and it makes sense to involve any major organizations in the region of a station in the planning and partnership for station rebuilds. Working with Ryerson to ensure the station has entrances at the north end to connect with the new student centre makes sense and if they can be motivated to contribute financially to this, do it. Advertising in that space could absolutely be committed to the patron organization for a period of time - that makes sense.
But leave the names out of it. Some things are best left in the domain of the Public.
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